How Long Does Amazon Brand Registry Take?

Tips

/ August 2024

If you’re eager to sign up for Amazon Brand Registry but want to avoid lengthy application processes and drawn-out approval waiting times, we can help you understand what to expect when applying for this service.

Read on to learn about the Amazon Brand Registry process for sellers, including how it works, how long it takes (both to apply and be approved!), and the criteria sellers must meet to be eligible for this service.

What is Amazon Brand Registry?

Amazon Brand Registry is a free service provided by Amazon that offers sellers a range of proactive intellectual property (IP) protection tools for use on their platform. This service allows sellers to report violations, receive support from real people, and benefit from automated protections to safeguard their brand.

How Does a Seller Apply for Amazon Brand Registry?

Applying for Amazon Brand Registry is straightforward if you meet the eligibility criteria. Here’s a step-by-step guide to help you understand how to get started.

Step 1: Meet the Eligibility Requirements

To apply for Amazon Brand Registry, you must be the registered or pending trademark owner, whether you’re an individual, business, or legal entity. Alternatively, trademark owners can enrol their brand first and then add an authorised agent as an additional user to continue the process.

Trademark Requirement: You need a registered or pending trademark in each country where you wish to enrol.

Step 2: Sign In or Create an Amazon Seller Account

If you already have Seller or Vendor Central credentials, sign in to access Amazon Brand Registry tools linked to Vendor and Seller services. If you don’t have an Amazon seller account, you can create one for free.

Step 3: Enrol Your Brand

Once signed in, you’ll need to enrol your brand(s) by providing the necessary information, including:

Brand Name: Complete with an active registered or pending trademark.
Trademark Evidence: Image-based evidence of your trademark on your products or packaging.
IPO Trademark Number: Your Intellectual Property Office trademark registration number or application number if you have a pending trademark.
Product Categories: List the product categories relevant to your brand (e.g., clothing, footwear).

Step 4: Verification and Approval

After submitting your information, Amazon will validate it, assess your eligibility, and confirm your ownership of the trademark by sending your representatives a verification code. Send this verification code back to Amazon to complete the Brand Registry enrolment process.

How Long Does Amazon Brand Registry Take?

As long as you have all the required information, signing up for Amazon Brand Registry and enrolling your brand shouldn’t take very long. Here’s a breakdown of the timeline:

Application Submission: The initial application can be completed in a matter of minutes if you have all the necessary documentation ready.
Verification Process: It can take Amazon anywhere from a few days to a few weeks to verify the information and approve your Brand Registry account. Factors such as the completeness of your application and the number of applications being processed can influence the timeframe.

Once approved, you’ll gain full access to Amazon Brand Registry’s benefits and features.

Factors Affecting the Amazon Brand Registry Timeline

While the registration process itself is relatively quick, the most time-consuming part is often meeting the eligibility requirements. Here’s what you need to know:

Trademark Protection

Trademark protection is crucial for Amazon Brand Registry. According to Amazon’s eligibility requirements, “brands must have a pending or registered and active text-based or image-based trademark.”

Text-Based Trademarks: These refer to word-based trademarks.
Image-Based Trademarks: These involve design-based trademarks.

Amazon Brand Registry only accepts trademarks issued by government trademark offices in specific countries, including the UK, US, Canada, France, Germany, the EU, Australia, and Spain.

If you don’t already have a registered or pending trademark, contact the experienced legal team at Trademark Eagle today. We provide professional support with registering, renewing, and monitoring trademarks for our clients. In the UK, the trademark registration process can take up to three months, so ensuring your brand is properly protected with a pending or registered trademark is the first step to signing up for Amazon Brand Registry.

Receive Support from IP Professionals

Eager to protect the brand you’ve invested time and money in building? At Trademark Eagle, our experienced team can help you protect your brand with comprehensive trademark registration, renewal, and monitoring services.

Once your brand is protected by a registered trademark in the UK, EU, or internationally, you’ll be ready to sign up for this valuable service. Plus, if you subscribe to Trademark Eagle’s dedicated monitoring service, any competing trademark applications will be brought to your attention swiftly, allowing you to act quickly and defend your business-critical branding.

Factors to Consider Before Applying

Are you unsure whether you’re eligible to apply for Amazon Brand Registry? Here are the key criteria every seller must meet to maximise the benefits of this fantastic service:

Trademark Status: Ensure your trademark is either registered or pending in the countries where you want to enrol.
Style of trademark must be same at the official Registry as the one you apply for with Amazon’s platform.
Trademark Jurisdiction: Amazon accepts trademarks from specific countries, so ensure your trademark is valid within these jurisdictions.

If you’re uncertain about your eligibility or need assistance with trademark protection, don’t hesitate to reach out to our professional in-house legal team at Trademark Eagle. We can help you navigate the complexities of trademark registration so that you meet all necessary requirements for Amazon Brand Registry.

Contact Trademark Eagle for Expert Support

Trademark Eagle provides comprehensive trademark registration, renewal, and monitoring services to help clients protect and build their brands in the UK, EU, or internationally. With a proven track record of safeguarding over 5,500 trademarks worldwide, our in-house team has the expertise and knowledge to ensure your brand is protected, wherever you operate.

If you need professional support with Amazon Brand Registry or have any questions about IP and trademark protection services, feel free to reach out to our friendly team today.

Get in Touch

Leverage the Amazon Brand Registry with confidence, supported by Trademark Eagle – your trusted partner in trademark law.